UNIC Lightning Bites: Environmental impact of festivals and events in tourism

Within the dramework of UNIC Lightning Bites series focused on Sustainable and Regenerative Tourism, Dr. Aurkene Alzua Sorzabal explores the environmental impact of festivals and events in tourism, which, while culturally and economically valuable, contribute significantly to greenhouse gas emissions. The talk focuses on the importance of raising awareness for greener festival destinations. Through an analysis of pro-environmental behavior and its role in sustainable tourism, Dr. Alzua-Sorzabal highlights how festivals can be restructured to reduce their ecological impact and align with global sustainability goals.