Become familiar with the possibilities of digital media to support positive behavior change and learn how behavioral and communication strategies can be used to promote happy, healthy, prosocial, and sustainable lifestyles.
In this minor, you learn how to use behavioral and communication strategies in combination with digital media technology to inspire and empower people to adopt and sustain happy, healthy, prosocial, and sustainable lifestyles. You are challenged to address complex behavioral issues in the domain of health, digital wellbeing, diversity and inclusion, intimate relationships and love, or sustainability, and design effective solutions in an urban environment.
In this minor, you dive into the world of behavioral change in the digital age. You become familiar with the unprecedented possibilities digital media offer to support positive behavior change. Also, you learn how behavioral and communication strategies can be used to promote happy, healthy, prosocial, and sustainable lifestyles. Topics covered include but are not limited to eHealth, online social influence, artificial intelligence (e.g., targeting and tailoring), influencer marketing, and gamification.
This minor is a collaboration between the Erasmus Movez, BRICS, and Love Labs and the university-wide student initiative Erasmus Verbindt, which has a large and relevant network of societal stakeholders in the city of Rotterdam. In cocreation with these academic and societal stakeholders, you are challenged to identify and unravel pressing behavioral issues in the fields of mental and physical health, digital well-being, diversity and inclusion, intimate relationships and love, or sustainability in the city of Rotterdam. Then, you are challenged to come up with a relevant digital solution (e.g. intervention or campaign) for the behavioral issue of your choosing. Solutions are designed in small, interdisciplinary teams and in cocreation with end users and stakeholders. The solutions are assessed by a jury consisting of both academics and stakeholders in a closing symposium.
